Barc Creature

The two television viewership ratings bodies of the country, namely Broadcast Audience Research Council (BARC) India and TAM Media, after months of nagging and cribbing have finally called it truce. And in an announcement made today have formed a JV for a meter management company christened Meterology Data Pvt Ltd (MDL). The new entity will […]

via BARC and TAM joining forces spells ‘Acche Din’ for India’s broadcasting landscape, seriously? — MediaWale.in

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